Adidas, the official sponsor of the Rio Marathon for the past three years, has just released a special collection for this beloved Brazilian event. The collection features a new version of the Adios Pro 3 running shoes (R$ 1799.99) and Adizero SL sneakers (R$ 899.99), along with jackets and shorts in special color combinations that include the marathon's logo. This event is a true celebration of street running, with competitions taking place from May 29th to June 2nd.

It is worth noting that the Adizero line of sports shoes was first introduced by Haile Gebrselassie in Berlin on September 28th, 2008. This iconic athlete presented the Adizero Adios 1 to the world by breaking his own world record and becoming the first person to run a marathon in under 2h04. In fact, during this year's Boston Marathon, the Ethiopian Sisay Lemma won the competition while wearing an Adizero model. For the 2024 Rio Marathon event, the Adizero family features new, colorful designs with predominant shades of yellow and orange, with white stripes on the shoes as a reference to the carioca's irreverent nature and the sunset's colors.

Adidas Adios Pro 3 Model

The Adios Pro 3 running shoe boasts record-breaking technologies, including LIGHTSTRIKE PRO, with a carbon-infused midsole and a Continental(TM) rubber outsole, providing speed and balance with the ENERGYRODS 2.0 that run from heel to toe.

Adidas Adizero SL Model

The Adizero SL model features a different type of midsole structure, featuring EVA LIGHTSTRIKE, which helps runners elevate their running experience.

"We are very excited for our third year as the official sponsor of the Rio Marathon, a unique event not only in Brazil but also worldwide. The energy and emotion provided by every detail and landscape in Rio during the race can only be experienced by the runners themselves. Based on the feedback of runners of different distances, and inspired by the special product lines developed by Adidas for majors like Berlin and Boston, we are now bringing new versions of the Adizero family of running shoes, which have broken records and won major running events all over the world in recent years. Moreover, as a major update this year, we are offering for the first time, a line of clothing for the Rio Marathon," highlighted Bárbara Ikari, Senior Product Manager for Running and Training at Adidas Brazil.

Adidas and the Dream Factory

This year's exclusive Rio Marathon line also includes a light blue jacket and vibrant orange shorts. The launch is part of a series of actions that Adidas is preparing with the Dream Factory, the largest street running event organizer in Brazil. "The Rio Marathon is already a love brand in itself. Seeing our brand associated with such a high-quality product is an honour, and allows us to contribute creatively to enhancing its personalization. The colors of this year's line reflect the Rio sunrise, a landscape that will inspire runners from all over the world until they cross the finish line," said Pedro Pereira, Head of Product at the Rio Marathon.

The new shoe models are now available for purchase at Adidas stores, official retailers, and the brand's website, while the jacket and shorts will be available in the coming weeks.

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